The Grand Hôtel Billia is entering a new chapter in its communications, presenting a new institutional film that introduces a contemporary language capable of expressing the property’s identity in a clear and distinctive way. The narrative is born from the meeting between heritage and contemporary vision. The Billia’s history, architecture and vocation for hospitality intertwine with its ability to remain, even today, a vibrant place, chosen by people whose presence contributes to writing new chapters in its story.
The project aims to strengthen the Grand Hôtel Billia’s positioning in the luxury hospitality sector and establish a shared language that makes its identity immediately recognisable across every touchpoint with its audiences, opening up a perspective of continuity and evolution.
THE PROJECT
Grand Hôtel Billia – Where History Continues with You is at the heart of an integrated communications strategy that will guide the brand over the coming months through local and national media campaigns, digital and social content, the website, newsletters, and institutional and commercial materials.
The initiative draws on the history of the Grand Hôtel Billia, opened in 1908 and a protagonist of more than a century of Italian social and cultural life. Today, this heritage is translated into a narrative framework that renews the way the Billia presents itself to the public, establishing a shared language across all its touchpoints.
At the centre of the communication platform is the concept Where History Continues with You, conceived to represent the Billia through its contemporary identity and the contribution of the people who choose it and help carrying its story forward.
This new vision highlights the property’s ability to evolve over time while preserving its enduring connection to Belle Époque architecture and its vocation as a destination for hospitality, events, culture, gastronomy and entertainment.
The objective is to strengthen the Billia’s recognisability and consolidate its positioning through an institutional narrative that is structured, consistent and oriented towards continuity.
CONCEPT, DIRECTOR & AUDIO ENGINEERING
Davide Bongiovanni, a director, cinematographer, author and colourist from the Aosta Valley, has over twenty years of experience in visual communication. In 2005, he founded Arsenale, an agency specialising in advertising, video production and graphic design. He has produced photographic reportage, commercials for public institutions and private companies, artistic installations and short films that have received awards at national and international festivals.
In 2021, he founded the film production company Arsenale Creative Room Production, with which he produced the documentary * (R)ESISTI – 50 giorni nel Covid 19*, presented as the opening film of the 2020 Torino Film Festival. Among his most recent works is Where Life Flows, an award-winning documentary selected for several Italian film festivals.
Together with Sara Orlandini, he is the author of the concept for the commercial Grand Hôtel Billia – Where History Continues with You, enhanced by the sound design and engineering of Raffaele (Neda) D’Anello.
THE ACTORS
Daisy Mancini is a professional talent whose profile combines international experience with strong artistic credentials. Active in the fashion industry from 2009 to 2025, she has collaborated with leading brands such as Giorgio Armani, Dolce & Gabbana, Trussardi, Tod’s, Luxottica, Missoni, Maserati, Lamborghini, Bentley, Dsquared2, Peuterey, Les Copains, Breil, Festina, Shiseido, Illy, LG and other global brands.
Her career has taken her between Milan, Miami and Los Angeles, where she was represented by The Fashion Model Management, Elite Model Management Miami and O Model Management Los Angeles, establishing a distinctive screen presence and a strong professional profile.
Since 2022, she has pursued a more defined acting career alongside fashion, joining the agencies Black and White Roma and Queerky Milano. She has appeared in national audiovisual productions, including Loro by Paolo Sorrentino, the short film Sabbia and the television programme L’Eredità.
Her on-screen presence is distinguished by poise, expressive precision and an ability to integrate seamlessly into contemporary visual languages, making her particularly suited to projects that require rigour, elegance and narrative continuity.
THE CREW
Concept written by: Davide Bongiovanni and Sara Orlandini
Director: Davide Bongiovanni
Camera Operator & Director of Photography: Simone Sartore
Actress: Daisy Mancini
Actor: Francesco Berguerand
Still Photographer: Francesca Green
Photography: Samuel Giudice and Giorgio Prodoti
Music & Sound Design: Raffaele (Neda) D’Anello
Fashion Stylist: Fabio Porliod
Hair Stylist: Michele Lacarbonara
Make-up Artist: Lia Sole
Voice-over: Alessandro Valenti
For those who wish to experience the Billia story first-hand, a 10% discount is available on stays at the Grand Hôtel Billia and Parc Hotel Billia by using the code “Storia”.
The offer is valid for bookings made from 15 September to 15 November 2026, for stays until 31 December 2027, on all room types and all available rates, excluding packages.
To access the promotion, choose your hotel (by clicking on the link below) and enter the code Storia in the Code / Special Code field before selecting your stay dates.
The promotion is available for a limited number of rooms and may not be available on certain dates.